SEO and Web Marketing Strategies for Building Website Traffic

What’s the point of building a Website to market your business if very few people will ever actually find it and consider requesting your services or purchasing your products? The problem is not with building the Website, though some Websites are certainly better designed than others, the problem lies with the Website once it is up and running.

This article is designed to enhance your strategic thinking about how you brand,

Market, and optimize (for search engines) your personal or business Website – so that you not only increase traffic to your site, but you increase the quality of that traffic. It doesn’t matter if you are attempting to market yourself, your small business, or a Fortune 500 company – following the advice in this white paper will lead your marketing efforts to greater success.

Are you ready to invest time and effort to enhance your site so that prospective clients or customers can find it – whether through a keyword search in Google (or some other search engine) or from clicking a link from another Website linking to yours or from typing the name of your site into their browser based on seeing the URL from some other marketing strategy?

Marketing intelligence and market research are critical to your success. Business owners must understand their primary and secondary competitors, as well as have a clear picture of their target audience.

Using the keyword phrases you expect your visitors to use to find you, conduct a Google search and uncover your key competitors. Experiment with a few keyword variations.

Complete a detailed analysis of your top competitors, examining things such as products and services offered (and prices charged), Website appearance and navigation, marketing tools (such as testimonials, industry certifications, social networking/bookmarking tools), and SEO items (including title, description, keywords – which you can obtain from the "view page source" command on any browser). If you are not currently collecting research on your Website visitors and customers, now is the time to develop a short survey so that you can begin to better understand who you are serving – including how they found your Website and why they chose your services over the competition. Also install Google Analytics on your site so you can gain a better understanding of how your visitors find, navigate, and use your site.

Whether you have a new business or simply operate in a competitive market space, you need an advertising and promotion strategy that will help drive visitors to your site.

The first step is developing a budget. Among the many ways to develop your budget, the best is simply to allocate a percentage of your total revenues for advertising and promotion.

The second step is deciding how to spend the promotion budget. Once you have an idea of how much money you can invest – and it is an investment when spent wisely – experiment with the best methods to reach your target audience with a call to action to your site. Larger

Companies can consider both traditional and Web-based promotional methods, while smaller businesses should probably stick to Web-based tools – including text ads (such as Google

Adsense), contextual ads (such as SEO Solution India), and banner ads (such as Burst Media).The final step is evaluating your promotion strategies and changing and correcting them as needed as you strive toward finding the ideal mix for your business.



The author is a technical and web writer. He is running his own website development and SEO business to know more about him you can log on to :-



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